If you’ve been in sales for more than five minutes then you already know that generating leads is a mainstay and a staple for success. Unfortunately, far too many sales people find lead generation to be intimidating. The good news is lead generation and lead generation techniques do not have to be intimidating, scary, or even difficult.
While there are a plethora of varying lead generation techniques, some of them stand out among peers area this week, we’ve decided to put together a triple threat of lead generation. Three of our very favorite lead generation techniques to help you maximize your sales potential in turn your leads into customers are as follows:
- First of all, use your resources. Use your social networks, newsletters, websites, question and answer forums, and any other networking opportunity that will allow you to put your name and your information out into cyberspace. For example, check out www.dhillis.me. Not only that, getting your name out into tangible media will also be of benefit. For example, if you have a product that you know is persistent genre of customer will require, target that audience with newspaper advertisements, flyers, and snail mail postcards.
- Put yourself out there. Basically, if you’ve had the opportunity or will have the opportunity to speak publicly, attend a seminar, or become involved in a workshop or other events, you should spend some time networking with in that realm. Far too many speakers will allow themselves to go in my day after speaking engagement. If you’re speaking in public, be sure and set up a short Q&A session. A Q&A session, or simply a meet and greet, will let your potential customers (a.k.a. your leads) know that you’re accessible and available.
- And finally, don’t be afraid to ask for referrals. Every time a prior customer, who is happy with your service gives you a name or number of someone else who might be happy with your service also… you’ve generated a lead. This is an area where many sales people feel intimidated are uncomfortable. However, if you’re passionate about your industry, confident in your abilities, and you’re laid-back and your approach — your customers will be more than willing to provide you with referrals to friends and family.
These are just three of many, many lead generation techniques — however, we have to reiterate the fact that these three are a triple threat and stand out among the rest. Simply adding Beasley generation techniques to your lead repertoire will provide you with results you never before thought possible.
For more info on working referrals go here:http://secure.ssnseminars.com/store/Navigate-How-to-Navigate-Referrals-3-disc-set-by-Dustin-Hillis-P641C10.aspx