Powerful Online Listening – The Basics of Tweetdeck

By:  Rory Vaden

Tweetdeck is a powerful listening tool; Twitter is pretty much useless without Tweetdeck. There are three primary benefits of using this free service:

  1. Tweetdeck allows you to segment all the people you are “following” into smaller sub-categories.
  2. You can monitor what is being said about any specific term such as your name, your company, your industry, etc.
  3. Tweetdeck enables you to learn about any specific topic that you are interested in by again monitoring some specific terms.

Like everything else, it takes discipline to set it up after work hours, discipline to check in on it every so often after work hours, and discipline to contribute to the community regularly (via SocialOomph after work hours).

The first technique is what I call Friend Feeding. It eliminates all the noise of all the people you are following and allows you to target . . .

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